Spalding Neverflat

Spalding Never Flat basketballs never go flat. Which means you can kiss your air pumps and children goodbye.



Walking Billboard

Bus Stop

Never Flat Pop-a-Shot

Players would be rewarded for time spent shooting, not the number of made shots.

Product Extensions

Tile Partnership

Tile chips inserted in sweatbands help parents keep track of their kids. The Spalding Kid ID app would help them recognize them after long basketball-related absences.

Camelbak and Never-Hungry Juice

Eating food used to waste valuable time on the court. Not anymore.


Silent Dribble Pad

Kids never have to stop practicing with this noise-muffling indoor dribble pad.

AD: Eddy Allen