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Seventh Generation Recycled Toilet Paper

When you use 100% recycled toilet paper, your poop is saving the planet.

That’s something to be proud of.

Radio








Print














Bathroom Takeovers


We will sponsor public restrooms in major cities across the USA. 


Counters

Counters will measure the impact that each Seventh Generation Bathroom has made on the environment.





Stalls 

Each stall will have a Snapchat code that leads to motivational content to aid poopers in their noble push. 



Motivational Content




Social


Facebook Check-ins

People using our bathrooms will be encouraged to check in on Facebook for the chance to win a year’s supply of toilet paper. 





Instagram

People frequently use Instagram on the toilet. That is the truest statement in all of this portfolio.



AD: Robbie Persky
ST: Martin Madriaga